Jiffy Lube
Problem
Increase in review submission rates
Successful
projects done
Boost in product conversion
Business Goals
Increase review completion rates to strengthen the consideration stage of the shopping funnel to drive conversion
Build loyalty and retention by encouraging shoppers to purchase from TikTok Shop again
User Goals
For Reviewers: Earn incentives quickly and easily for leaving reviews
For Shoppers: Access high-quality, informative reviews to make better purchase decisions
For Sellers: Build trust and credibility, especially for new shops with fewer products
Solution
Things I Did
I led the design implementation and CMS integration for the project. I built custom CMS collections for services, projects, and team members, ensuring scalability for future growth. I handled the interactive animations, page transitions, and responsive layout, carefully aligning them with the brand’s personality. I also collaborated with the client on fine-tuning the structure and visuals to align closely with their creative strategy.
