Design

We introduced a usage-based trial that grants users 5 AI enhancements, triggered at the moment of highest intent.

Post-Recording “Aha” Moment

• AI automatically generates titles, summaries, and chapters

• Users immediately see the value applied to their own content

Usage-Based Trial with Counter

• Users receive 5 AI uses instead of a time-based trial

• A persistent counter shows remaining uses:

  • “3 of 5 enhancements remaining”

Why it works:

• Creates awareness and urgency

• Encourages intentional usage

• Reinforces AI as a valuable resource

Value-First Experience

• Users enhance videos and see:

  • Reduced need to re-record

  • Faster sharing

  • Clearer communication

Progressive Gating

• Users can explore freely

• Upgrade prompts appear only after meaningful usage

• Focus on quality and efficiency, not restricting access

One-Click Upgrade at Peak Intent

• After the 5th use, users see an upgrade module:

• One-click upgrade enabled using existing billing info removes checkout friction

Supporting Growth Loops

• “Enhanced with AI” indicators on shared videos

• Encourages viewers to create their own Looms

• Expands adoption beyond the original user

Outcome

6% Increased AI feature adoption among Business tier (Standard) users YoY

• Improved upsell conversion for AI-enabled plans (Premium)

• Stronger performance among high-intent users compared to time-based trials

Key Learning:
Usage-based trials are most effective for users with established workflows.
Trial design should adapt to user maturity and behavior, not rely on a one-size-fits-all approach.